Clutter

I found the video on advertising very interesting. The clutter from advertisement has polluted all media. No matter what we do, we cannot avoid it. Some advertisement is obvious like giant billboards while some advertisement is subtle yet it still affects our subconscious. Giant companies put so much thought into how they can get into our heads and control our thought process when we make purchases. 

Something I found interesting about the Persuaders was how big industries try to acquire "devotion beyond reason." Companies actually feel that they can provide a sense of community for people or even help understand the meaning of the world. This is ridiculous because people don't find the meaning of life through buying merchandise from a popular brand or traveling with Song Airline. People find meaning in life through experience or learning from mistakes. 

I think it's sad how people feel the need to identify with certain brands. We live in a society where brands can define a person. Associating with popular brands is part of the problem. We feel like brands express who we are when really they confine us. When we identity with a popular product or company, we all become the same. Instead of trying to figure out who we are, we ignore our individuality by becoming like everyone else.